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The Art and Science of Presentation Skills
Inspire your audience
& create trust ...
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Suzanne Sherkin

"My session with Suzanne helped me
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that would help me to present with confidence."
Blaine Pearson, Vancouver
Articles - Presentation Skills

Inspire your audience with your energy

Bring your passion to each presentation. YOUR passion and enthusiasm will inspire your audience members to find THEIR passion and enthusiasm. You’ll be seen as a catalyst for their excitement, their commitment, and their buy-in to a new behaviour or idea. Audiences want energy and enthusiasm, and people who can bring them hope.

Tips on how to bring excitement to your presentation:

  • Use lots of vocal variety
  • Use gestures effectively
  • Tell a story
  • Get the audience to participate

Create trust to inspire your audience

Speak from the heart to turn on the mind of your audience.

Structure your presentation around ideas you believe in – that way your passion will come through and you’ll be more likely to stay attached to the ideas, not the words.

Your authenticity will come through in many ways:

  • your voice – to create drama and passion
  • your gestures – to give shape to your words and the moment
  • your close proximity to audience to invite connection

Come prepared to offer solutions

You’re not there to speak but to deliver a message and to get audience members fired up about a new idea or behaviour. You want the audience to think of you as an entertaining story teller and expert who can identify their personal and/or company issues and offer solutions.

Tips for organizing yourself and your presentation to delivery a solutions-based presentation:

    • Know your audience
    • Know their problems
    • Know their issues
    • Know their culture

Create Conversational Intimacy

Talk instead of presenting. Talk to the audience as though each person were sitting in your living room and not in theatre style seating arrangement of their workplace. Your goal is to create emotional connection – conversational intimacy – so the audience will regard you as someone they can relate to. That’s the only way to get their trust. Getting their trust earns you the right to ask them to open their minds and engage their emotions.

Tips for creating an effective conversational approach

  • Rehearse your presentation so you know it, but don’t be too perfect.
  • Be accessible in your language and approach.
  • Be conversational in your tone
  • Pause before and after each point
  • Deliver with gusto

Structure your presentation to create impact

Your mark of success is in your audience’s ability to summarize your theme in one sentence.

Select one point to emphasize. Structure your presentation to begin and end with that single message.

One way of ensuring you’ll end where you want is to begin crafting your presentation by first writing the conclusion. That way you’ll know how to begin as well. 

End with a bang. The end of your presentation will be what audience members remember most. They may not remember what they heard but they’ll remember how you made them feel.



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